The year was 2014. Two dads having returned to university older and wiser met in class and were assigned a daunting task: come up with a viable business idea that could be built and run in Calgary that wouldn’t require Bill Gates-esque money. Mark and Kyle looked at each other – challenge accepted. Like the driving of Vin Diesel and Paul Walker, the ideas were thrown around in a fast and furious manner, but nothing really took, until that fateful day when the previously unheard of, head cocking idea of composting disposable diapers was discovered. Discussions were brief and the idea was immediately adopted after discovering the staggering numbers and potential. While the idea of two dudes starting a diaper related business raises eyebrows, with seven (now eight) kids between the two, diapers were something they both knew intimately.

Onward into 2015 and what started as a paper exercise was launched into a working business. In an ideal yin and yang situation, Kyle’s marketing, sales, and pitch man background was a perfect complement to Mark’s accounting and business background. Working seamlessly, the two dads are on a bold mission to go where no one has (or wants to go) before: to deal with the ever growing problem of diapers in the landfills. It’s a poopy job, but someone needs to do it – and these two dads are up to the challenge.